It’s the 9th Annual Text Analytics Summit in London on Monday and Tuesday. If you’re there, please come up and say Hi.
Meanwhile, here are the ways I see Text Analytics and Text Mining being used in the marketing world.

The New York Times recently revealed what we’ve all known for a while: not all reviews on social media are genuine. In response, the mathematical geniuses and text analytics experts (and the occasional verbal identity consultant) are devising ways to catch out the social media fakers. But until then, what can we do? And if you had a brand, what would you dare to do, to game the system?