It’s the 9th Annual Text Analytics Summit in London on Monday and Tuesday. If you’re there, please come up and say Hi.
Meanwhile, here are the ways I see Text Analytics and Text Mining being used in the marketing world.

We are delighted to announce that we have been appointed to advise TalkTalk, one of the UKs biggest telecomms providers. Currently we are advising senior decision makers on Social Media and the role of Verbal Identity in defining conversations with brands.    

Verbal Identity is delighted to announce that we have been awarded the Left Shoe Company social media and verbal identity account.

We are very proud to announce that Verbal Identity has been appointed by the Board of Ocado UK to advise on brand messaging in all aspects of Social Media, including Twitter and Facebook. This continues the relationship which has seen us write and produce award-winning, and business-moving, radio commercials over the last 7 years.