Apparently…

TRUE STORY: Yesterday, I went to see a prospective new client. I drove there, got to the red and white barrier, leant out, pressed the button on the squawk box and the voice asked me, “Name?”
I said, Chris West.
“Who you here to see?”, I told him.
“Which company are you from?”, so I told him Verbal Identity.
Then he said, “Oh, that sounds interesting…tell me a bit more!” So I gave him my 30 second pitch about how brands need a distinctive narrative and a distinctive voice, and the barrier lifted and I drove in.
But to get to reception, you’ve got to walk out of the car park, along the pavement, and up the steps…

Quite simply, MYLA revolutionized the British retail attitude to sex and we were very proud to have been part of this process. We worked with the brand owners from pre-finance concept stage (helping with naming and brand concepts), through development of the brand strategy (we focussed on ‘Real Sexy’ being a set of internally-originated feelings, [...]