Benjamin Franklin liked to squeeze a lot into a working day.
Here’s how he did it.

Some visual designers think that words aren’t important in branding. Really? We argue our case (in words).

A recent report by OFSTED accuses businesses of setting a bad example. Does grammar matter? Verbal Identity picks up the question mark and scythes through the issues.

We are delighted to have been appointed by exciting new tech start up firm ‘mobispot’ to devise their brand strategy, verbal brand strategy and copy for launch. (April ’13)

I saw this London Underground poster today.

Every brand doesn’t need a verbal identity. Every brand needs a good verbal identity.