Toms: When you need to work at more than full capacity

Launching new products regularly is an essential part of a retail brand’s life. But when your team is working at […]

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Teknavo: How to talk tech to CEO’s

  Jay Palmer, the Founder of the global software development company Teknavo, had re-engineered his business. Now he needed to […]

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G . F Smith: From paper company to creative partner

Phil Alexander and John Haslam, the Managing Directors of G . F Smith, saw that the future of their company’s […]

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Vauxhall

  We’re delighted to announce we’ll be creating a Tone of Voice, with training and implementation, for British car manufacturer […]

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Fred Perry: What is a brand book really for?

Rob Gaitt, the Brand Director at Fred Perry, saw an opportunity to capture all the history and attitude of the […]

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It’s not enough to change the strategy. You have to change your culture to match your strategy.

Jamie Reeve is the CEO of GLTC, the premium retailer of children’s furniture, homeware and bedroomware. In 2015, he asked […]

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Can you sell a £350,000 watch on a free app?

In 2013, the CMO of Christie’s wanted to launch an app to give clients the chance to view items coming […]

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Conference speaking – for the country’s leading conference organisers

Verbal Identity is delighted to have been asked by Fisher Productions, one of the UK’s largest and most highly acclaimed […]

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VOTARY: A natural product needs a tone of voice that sounds natural

  Charlotte Semler and Arabella Preston, the founders of VOTARY, walked and talked the brand. But they wanted our help […]

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Working with the world’s most prestigious auction house

Verbal Identity’s founder, Chris West, has worked with different leadership and management teams at Christie’s since 2002. We began with […]

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Two global companies. One tone of voice?

  In 2015, Verbal Identity was asked to write the brochure and website copy for a new joint venture between […]

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Made Thought: why do the world’s hottest designers need words?

What do you do when you’ve just won what is possibly the world’s most prestigious award for your designs? If […]

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Global Media Agency: It’s not just great ideas that win clients – it’s how you communicate them.

  Our client is a senior strategist at one of the most successful media planning agencies in the world. Strategists […]

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MAVE: Can you still create a unique verbal identity when the visual identity is set?

Marisa Newman, founder of MAVE, wanted to create a female, ultra-luxury brand in a world previously dominated by the most […]

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Online Retailer: What’s the exact cost of bad delivery?

Our client is the CEO of a popular online retailer. His site’s operations are impeccable and he and his team […]

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Reply.eu: the business of storytelling

  Reply.eu is a network of highly specialised companies covering all aspects of modern business technology. Lucia Randone, the Digital […]

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Aylin White: Developing a new tone of voice

Aylin White is a leading recruitment agency for the property, engineering, construction and financial sectors. Earlier this year, the company’s […]

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Sparx

How do you lure the country’s smartest graduates to work in a small seaside city? When Sparx approached Verbal Identity […]

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Adstream: How do you sell tech to Creatives?

  Ian Wheal, Adstream’s Head of Global Strategy, wanted an elevator pitch and a strategic tone of voice for the […]

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Reminding a catalogue company that they were never just a catalogue company.

Jamie Reeve, the CEO of GLTC, realised that his company had gone through profound change since he’d taken control seven […]

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VOTARY: From brand strategy to naming architecture

  Charlotte Semler and Arabella Preston, the founders of VOTARY, laid out 5 small green glass bottles on the table […]

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SABMiller: Quenching a client’s thirst for NPD

  One of the two biggest brewers in the world, SABMiller needs to continually introduce new products in order to […]

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Digital Agency: Aligning the stories of the CEO, the European Creative Director, and the Chief Strategy Officer.

  We were called by the New Business Director of a world-famous London digital agency. She realised that what they […]

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Good Business

  We are delighted to be partnering with Good Business to help Sparx recruit new colleagues and grow their business.

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VOTARY: A personal luxury strategy for an overcrowded category

  Charlotte Semler and Arabella Preston, the founders of VOTARY, had created a range of natural cosmetics products for the […]

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CHRISTIE’S International Real Estate

  In 2010, Christie’s was rejuventating its real estate business. The newly-appointed MD asked Verbal Identity’s founder, Chris West, to […]

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Nottingham Trent University: Giving young designers the confidence to be writers

  NTU’s BA (Hons) in Fashion Communication and Promotion is one of the most highly regarded marketing courses in the […]

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easyCar Club

  Who can you trust?  Richard Laughton, CEO of easyCar, realised this was the key question to be addressed for […]

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Newman Zieglmeier

  We are delighted to announce that we have been appointed by Newman Zieglmeier to create an endline for their practice.

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The Left Shoe Company

  We are proud to announce that we have been appointed by The Left Shoe Company to develop their brand strategy […]

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Cadell & Co: How the website language helped position a new company.

  Richard Bagnell-Smith, a founding partner at Cadell + Co., realised that when you’re launching a new company, your website […]

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Ad Agency: Proving 2 words are worth millions in new business.

  The MD of a top 20 global ad agency knew that the potential client he was pitching would need a very […]

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Stowe School

  We are proud to announce that we have been appointed by Stowe School to develop their brand strategy and […]

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Selfridges

A simple visual and verbal identity on these London posters helped Selfridges have a distinctly merry, and recession-bucking Christmas.

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Myla

  Quite simply, MYLA revolutionised the British retail attitude to sex and we were very proud to have been part […]

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Lemsip

What words can capture the feeling of having an awful cold while knowing that you just have to get into […]

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Harrods

When you want to capture someone’s imagination, it’s good to find a different way of looking at things. There is […]

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Kaupthing Bank

In 2007, we worked with London’s most creative media agency, Naked, to produce a new brand and communications for Kaupthing […]

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Mobispot: How language helps you pivot from B2C to B2B.

  In 2013 Near Field Communications (NFC) was ready to move from being a research project to being  a part of  everybody’s […]

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Hardy Amies

We are delighted to announce that we have been appointed by the private equity firm that has taken ownership of […]

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British Airways

What do you do when there’s nothing new to say? Find a new way of saying it. When I was […]

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SABMiller

SABMiller has operations in 75 countries and its brands are found in every great bar in Africa, Asia, Australasia, Europe, […]

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Tourneau

You can see some of the new brand here at www.tourneau.com. But to experience what’s really happening with the rebirth […]

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Staples: Brand identity for a brand-savvy, sales-led world

  Craig Lovelidge, the head of Creative at Staples European HQ, realized that in tough trading conditions, there are tough […]

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McQ: A contender, not a pretender.

In 2012, the house of Alexander McQueen bought back the rights to McQ, its younger and more fashion-forward label from […]

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Belstaff: re-positioning a British Brand in the global market.

Damian Mould, the CMO of Belstaff, knew that his brand’s story needed to be as clear to the junior copywriter in […]

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Text analytics reveals what people really think of your staff.

One evening, around 7.30, the Head of Customer Experience for a UK Big4 supermarket was waiting by the lifts, ready […]

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Hunter. Everyday Pioneers

How do you give a brand an emotion? A mission statement becomes a brand film. We live in a rational […]

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Fred Perry: It’s not writers who do most of the writing

Training the e-commerce and social media team in Fred Perry’s tone of voice. Most of the words that a brand […]

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Global Gym Chain: why attrition rates don’t correlate with NPS (and what you do when that happens).

Reducing churn with text analytics. The Head of Customer Experience at a global gym chain was conducting twice yearly ‘deep […]

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Own-label needs its own story

Text analytics reveals what an online clothing retailer needs to do before it can raise its prices. The problem with […]

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Hunter Boot: From mudwalk to catwalk.

Branding and strategy turn an iconic product into an iconic brand.

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Fred Perry: It’s not about the price tag

Brand language helps Fred Perry’s customers value what they can’t see.

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TalkTalk

Avoiding anti-social media. How a conversation strategy led to a 141% improvement in sentiment.

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Car Co

“The world’s biggest client we can’t talk about”

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When a word is worth $50,000.

A global hotel chain uses brand language for a multi-million brand redesign.

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A Hong Kong private equity firm

What happens when the walking talking living embodiment of a brand stops walking and talking?

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SABMiller

“What to remember when you have to write 3,140 words.”

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