Case studies

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SABMiller

“What to remember when you have to write 3,140 words.”

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talk-talk

TalkTalk

Avoiding anti-social media. How a conversation strategy led to a 141% improvement in sentiment.

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Blog

Tone of voice is key to brands’ success on Twitter, but you still need to define the brand you want to be

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Writing Wrongs – Guest blog from Jonathan Staines

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Thinking, writing

Twitter