Case studies

Votary Logo

VOTARY: A natural product needs a tone of voice that sounds natural

  Charlotte Semler and Arabella Preston, the founders of VOTARY, walked and talked the brand. But they wanted our help […]

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JL Fragrance bottle

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around.

What do you do when you’ve already launched and sold one world famous business with your name on it, and […]

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What you say is what your customers see (and feel, and taste, and touch).

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Most CMOs agree language is the most valuable marketing tool.

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Thinking, writing