Welcome to Heathrow. Now sit down, be quiet.

I’m on way to Barcelona to watch Sunday’s Grand Prix, travelling as a guest of luxury car brand Infiniti. I’m writing this in British Airways’ business class lounge at Heathrow, while a half-eaten plate of coleslaw gently weeps next to me. Two hours. Two global luxury brands. Two different reminders that a brand’s verbal identity shouts its values louder than other, carefully considered elements.